What started as a small breast cancer charity has turned into one of the Lowcountry’s largest events — attracting an estimated 1,500 walkers and runners from 49 states and 17 countries, raising an estimated $125,000 that benefits breast cancer testing and treatment in Beaufort County. For 75 percent of the participants, Pledge The Pink has become an annual trip to the Lowcountry — when they spend tourism dollars on hotels, restaurants and shopping.
“You’ll find us island-hopping every fall — walking, running, and crawling 30 miles, across three islands,” said Laura Morgan, the event’s founder and organizer. “We wear pink, give sweaty hugs, build blisters, sing songs, and most importantly: save lives.”
The pink clad participants are often referred to as FlockStars, a tribute to Pledge the Pink’s beloved pink flamingo mascot named Fancy. Many of the participants are fighting cancer, survived cancer or are logging their miles in honor of someone they love.
“It’s about coming together, in honor of your sisters or mothers or wives. It’s about lacing up your sneakers and getting to mile 1,” Morgan said. “It’s the friendships you form at mile 9, the blisters that greet you day 2, the finish lines you cross, and the people you cross them with.”
Pink flamingos have already begun popping up on Hilton Head and in Bluffton. Event organizers have fun activities planned for the three-day event including a golf cart decorating contest, “Best Bluffton Spirit” contest, and flamingo yard contest.
“Let’s roll out the pink carpet and show them some lovin’ as they shake their tail feathers thru 30 miles across the Lowcountry,” said Morgan.
Pledge The Pink will take place from October 25-28 on Hilton Head Island, Fripp Island and Old Town Bluffton:
The Packet Pickup Party is from 4-8 p.m. Thursday, October 25 at 39 Shelter Cove on Hilton Head Island
The first 10 miles will kick off at 9:15 a.m. Friday, October 26 on Fripp Island
The next 10 miles will begin at 8 a.m. Saturday, October 27 at the Oyster Factory Park in Old Town Bluffton
The final 10 miles will take start at 7 a.m. Saturday, October 28 at Chaplin Park on Hilton Head Island
This year’s event sold out in three months. The 2019 event is scheduled for October 24-27. Registration for next year’s event will open during the 2018 event weekend. Those interested can sign up for a VIP list to be notified first with best rates at pledgethepink.com.
A complete schedule of events, race routes, photos of past events and registration for next year’s event can be found at pledgethepink.com.
About Pledge The Pink
Pledge The Pink, originally LoCo Motion, started in 2011 as a small, local charity race aimed at fighting cancer in South Carolina. Today, the not-so-small breast cancer event has pushed thousands of women off the couch and given over a half million dollars to cancer treatment, research and prevention. The event occurs every fall in the Lowcountry. For more information, visit pledgethepink.com.