A respected and accomplished executive leader, Brad D. Steele has a distinguished career of 30+ years leading companies and nonprofits to record growth and increased stakeholder value. As an operational strategist and business development professional, he has a stellar record of creating strategic marketing and sales plans and donor development plans that drive profitability and customer / donor loyalty. Throughout his career, Brad has been accountable for developing and implementing long- and short-term strategies to achieve the corporate/nonprofit vision and improve ROE and stakeholder/donor value in a fast-paced and competitive environment.
Prior to joining The Literacy Center in December of 2018, Brad was the Managing Partner of Tarshish Consulting. Tarshish Consulting worked with a broad range of nonprofit organizations to help with strategic planning and fundraising, governance and leadership development, partnerships and alliances, analytics and assessments.
From 2001-2016, Brad served as President and Chief Operating Officer of Leader Enterprises, Inc., a nationally-recognized, full-service marketing agency with a strong portfolio of Fortune 500 accounts. He led a 12-member executive team and staff of 130+ in developing and executing innovative branding and marketing strategies for clients in a variety of industries. Under his leadership, revenues grew from $2M to $30M. Brad successfully developed and managed a portfolio of accounts that represent 20% annual revenue growth, including major clients such as General Mills, Bushnell, TaylorMade-Adidas Golf, Glock, Mizuno, DIRECTV, Vizio, Nike and Chick-Fil-A.
Under Brad’s leadership, Leader Enterprises received numerous accolades, including the Atlanta Business Chronicle’s Pacesetter Award as one of the 50 fastest growing private companies in Atlanta, Atlanta Marketer of the Year and multiple AMY Awards for creative strategy and results, and was recognized as one of the Top 20 Marketing Agencies in the country by Hub Magazine.
Beginning his career with Leader Enterprises in 2001, Brad joined the company as Vice President, taking on the role of Chief Operating Officer just 2 years later. During this time, he led a corporate transformation to redefine the company’s target audience and created 4 divisions to better serve its customers, resulting in 340% growth in the next 6 years. Previously, he was Vice President of Sales & Marketing for DeKalb Office Environments and earlier held a number of progressively more responsible sales management positions.
Brad was a frequent speaker at national meetings and is known for sharing his expertise in Sales Leadership, New Business Development, Leading and Measuring the Sales Process and Creating Audience Marketing Plans. Additionally, Brad has consulted and helped launch 10+ nonprofit organizations. He was recognized as one of the finest sales executives in the country by author and business consultant Winnie Ary in her book We Shoot Every Third Sales Person and The Second One Just Left.
Brad has served on the Board of Directors for Grace Summit, Everyday Revivalists and Restore Place and on the Advisory Boards of The Rally Foundation and Must Charities. He is currently a member of the Greater Island Council (GIC) and serves on the board of the Greater Bluffton Chamber of Commerce. He earned a Bachelor of Arts in Christian Education and Biblical Literature from Azusa Pacific University in Azusa, California . He and his wife, Pamela, reside in Hilton Head Island, SC and attend Christian Renewal Church (CRC).