Effectv (pronounced e-FEC-tiv), is the advertising sales division of Comcast Cable. Formerly known as Comcast Spotlight, Effectv helps local, regional and national advertisers grow their business with multi-screen marketing solutions that combine the best of digital with the power of TV. Our name is a promise that we are going to keep innovating, leading, and redefining TV advertising to deliver amazingly effective results for our clients. Effectv combines the targeting and measurement of digital, with the reach and impact of TV—delivering the results that matter to our clients. We apply data to television advertising in new ways to help each business reach its target customers. Then, we use advanced analytics to prove the impact of a campaign on business results. We are future-focused. Solution-based. Results-oriented. We are Effectv.